Module 7 Discussion
Our ad went viral!
Have you ever â€œlikedâ€ a company or
product on Facebook? Participated in a companyâ€™s blog or posted pictures
on their website? Do you and your friends have the next great
commercial for Doritos? The snack food firm has turned user generated
content into an advertising phenomenon. Their customer created ads are
frequently among the most popular during the Super Bowl, and in many
cases, have gone viral. User generated content is exactly what it sounds
like, content such as blogs, videos, pictures, and tweets (among many
other types) that are created and shared by ordinary customers.
Conduct a web search for examples of
firms that have successfully employed user generated content; there are
lots of great ones to choose from. If they can do it, so can you! How
would you emp
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