Commercials listed on the Wiki

choose one of the commercials listed on the Wiki that interests you and write a critical analysis of the ad, using the techniques and strategies we will practice in class.

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Analyze the purpose, audience, and message of your ad and what rhetorical techniques the ad uses to communicate this message. Hint—the message is probably more complex than simply: “Buy our product!” Consider the following: medium; context; audience; tone; voice; appeals to ethos, logos, and pathos; and other rhetorical tools we’ve discussed; pay particular attention to visual composition and rhetoric. Ultimately, your paper may conclude by answering this question: Is the ad effective? Why, or why not?”

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