choose one of the commercials listed on the Wiki that interests you and write a critical analysis of the ad, using the techniques and strategies we will practice in class.
Analyze the purpose, audience, and message of your ad and what rhetorical techniques the ad uses to communicate this message. Hint—the message is probably more complex than simply: “Buy our product!” Consider the following: medium; context; audience; tone; voice; appeals to ethos, logos, and pathos; and other rhetorical tools we’ve discussed; pay particular attention to visual composition and rhetoric. Ultimately, your paper may conclude by answering this question: Is the ad effective? Why, or why not?”
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