Due date 8th September
Type Assignment
Length 1200 Words
Submission Online (via Turnitin)
Requirements A blog is an online post usually available on the internet for others to see. Blogs focus on certain topics, and bloggers are usually passionate about a specific topic. A blog can also be a valuable tool for leaders to build trust, to educate, and to develop awareness with stakeholders. The best blogs are engaging, deliver value, and align with leadership values and business strategy. The content you develop for your blog will help you deliver a consistent message.
For this individual assessment, you are required to:
1. Write a blog of 1200 words on the following topic:
• Developing responsible leadership for a sustainable future (this blog covers week topics 7, 8 and 9 and is due 8th September)
NOTE: Blogs are not essays! Do not write this like an essay. A blog involves selling an idea to a reader in an interesting and informative manner. A good blog:
a. Has a good title and opening paragraph – compelling titles and introductions make your readers want to read your post right away.
b. Addresses a specific audience. So, before you start developing content, decide whom you are writing for and why.
c. Shows, not tells. The goal of your content is to build trust with your audience.
d. Optimizes content for search. Include research as hyperlinks that readers can follow to check what you are saying and to develop their understanding further
e. Asks for the action. You are writing for a reason – to connect with the readers and trigger an action. You should always end a blog with something that moves the reader to perform a desired action.
f. Is useful and informative. You want to educate your reader. As you develop content, ask yourself “do I find this useful or informative? Will the reader find this useful or informative?” These two questions should always serve as your guide.
Below are a couple of websites that also provide advice on how to write a good blog:
5 mistakes to avoid when starting a new blog
The 12 dos and donts of writing a blog
NOTE: If you cite or refer to other writers’ views, you must use APA 6 referencing conventions both in the text of your work and in your reference list. This APA referencing criteria applies to academic and scholarly work only (i.e., not student or lecturer input). If you cite other webpages or research, please make sure that you embed the links in your blog and that they are active. Use the marking criteria when working on your blogs, as the lecturer will use those criteria when your work is assessed.
Programme learning goals 1. Be self-aware critically reflective and ethical management professionals
2. Be effective thinkers and problem solvers
3. Be effective communicators
4. Be able to demonstrate advanced knowledge of business management professional practices.
Paper learning outcomes This assessment measures paper learning outcomes 1, 2, 3 & 4 as listed earlier in the study guide.

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