Texas Instruments price for random-access memories

21. Texas Instruments once announced a price for random-access memories that wouldn’t be available until two years after the announcement. A few days later, Bowmar announced that it would produce this product and sell it a lower price than Texas Instruments. A few weeks later, Motorola said it, too, would produce this product and sell it below the Bowmar price. A few weeks after this, Texas Instruments Announced a price that was one-half of Motorola’s. The other two firms announced that, after reconsidering their decision, they would not produce the product. What do you think was Texas Instruments’ reason for announcing the price of a product two years before it was actually for sale?

Announcements by firm

its when firms pass information to the public about their recent or upcoming activities. It could be published in newspapers, having a press release, etc.

Reason for Texas instruments making an announcement prior

Firms may make announcements on an upcoming product even when there is no product. Companies can bluff about a product for various reasons; for instance,  a statement can make the competitors back down from creating a product or provoking them to produce it first. I think Texas instruments did that to monitor the market of the product and to know the sales of the same product by competitors i.e., bow mar and Motorola in this case.

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