Social Media Management Essay.

Social Media Management Essay.

 

After reviewing the lessons for Module Two, you are now familiar with the marketing environment. One of the components of this environment is technology. Especially in today’s technologically advanced world, where many people have access to high-speed internet, social media has become an integral part of people’s lives. Therefore, marketers rely heavily on social media to reach customers. In this discussion, you will explore ethical and legal issues related to social media information-sharing policies and consider whether we need new laws.Social Media Management Essay.

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For your initial post, you will choose a social medium with which you are familiar (e.g., Facebook, Instagram) that marketers use to reach their current and potential customers, and address the following issues:

1. Pros and Cons: Identify the social medium you have chosen and list at least two pros and two cons of using this social medium for reaching customers.
2. Privacy: When you sign up for most internet services, including social media, you consent to sharing your information for advertising purposes. This enables these media to track you on the internet and record your behavior. As a result, a lot of people have voiced concern about privacy.

   Decide whether you think it is ethical for social media to track you on the internet and study your behavior, and whether legislators should intervene and pass laws to restrict or eliminate this capability. Share your opinion and explain your rationale, using the social media platform you analyzed in Step 1 to illustrate your point.Social Media Management Essay.

3. Legislative Regulation: There are no clear boundaries to the scope or limitations of business with social media. For instance, Facebook started as a social interaction platform, but it has recently served as a news medium as well. This brings up the question of whether they should then be held to the same standards and regulations of a news company, and currently the answer lies in somewhat of a grey area. Social Media Management Essay.

   Share whether you think laws should be put in place to control the scope of social media activity in the way news organizations are and explain why or why not. Refer to the social media platform you analyzed in Step 1 to illustrate your point.Social Media Management Essay.

Key Terms in this Chapter

Business Social Media: The application of social media for marketing purposes or any form of business integration is considered as business social media.

Serious Social Media: The application of social media for education and learning purposes is considered as serious social media.

Social Media Politics: The usage of social media applications for any politic related topic is considered as social media politics. This includes the application of text as well as rich media formats.

Social Media Application: Every web-based-application that supports information publishing and sharing (text, video, audio, photo), the building of personal profiles, connecting to a community and searching within the community is considered as a social media application.Social Media Management Essay.

Mobile Social Media: The emerging trend towards the mobile usage of social media applications is considered as mobile social media.

Social Media News: News which is published, reported or shared by an ordinary user through a social media platform is considered as social media news. This includes also video, photo or audio formats.

Social Media Literacy: The competent handling with content published in social media platforms as well as the handling with the genre social media is considered as social media literacy.

Benefits and Challenges of Using Social Media in the Classroom
Benefits
Learn new digital literacy skills
Improve knowledge retention & understanding
Increase class participation and motivate students
Build community; connect students to each and the global community
Become an effective member of an online community
Improve student writing (through writing for peers, feedback)
Learn a different style of writing
Go beyond text, e.g., images, video, design
Take classroom knowledge public
Let students show their personality
Improve student attitudes towards the course content
Digital citizenship
Global competency
Internationalizing learning in Global Classrooms where instructors and students teach and learn with peers abroad using Internet-based technologies for communication
Challenges
Instructors cannot make assumptions about students’ proficiency with social media. Student proficiency must be taken into account when designing activities. For example, they may be proficient at communicating informally, but may not fully comprehend what is required to critically assess information, engage with information and present findings in an academic environment. Other challenges include:Social Media Management Essay.

Lack of technology skills or support
Online abuse
Time required to monitor
There are steps that can be taken to help address some of these challenges. For instance, activities and assessments should be designed carefully, based on appropriate learning outcomes. Comments and posts on social media platforms are public. Have a discussion with your students about communication expectations, boundaries and what is not acceptable. Lastly, to help prevent online abuse, students should also be reminded that online behaviour is subject to the Student Code of Conduct. To discuss these challenges and possible solutions, as well as for ideas on supporting students’ use of critical thinking skills, instructors may wish to request a consultation with the Centre for Teaching Support & Innovation.Social Media Management Essay.

See also:

Tips for Online Assessment (CTSI – PDF)

Designing Assignments and Presenting them to Students (Writing Centre)

Key Questions
Think about issues you may encounter in teaching with social media, or that your students may face in using social media in your course. Brainstorm 1-2 actions that can:

Decrease the likelihood that these issues will occur in your course
Address problems if they do occur

Around the world, billions of us use social media every day, and that number just keeps growing. In fact, it’s estimated that by 2018, 2.44 billion people will be using social networks, up from 970,000 in 2010.

We use it for every part of our lives – in our personal relationships, for entertainment, at work and in our studies. To put it into some context, every minute we collectively send more than 30 million messages on Facebook and almost 350,000 tweets.Social Media Management Essay.

Image: Data from Socialnomics and Mass Planner
Our growing love of social media is not just changing the way we communicate – it’s changing the way we do business, the way we are governed, and the way we live in society. And it’s doing so at breakneck speed. Here are six observations and predictions for the way social media is changing the world from experts from the Global Agenda Council.

1. Across industries, social media is going from a “nice to have” to an essential component of any business strategy

It started in the newsroom, as Claire Wardle of the Tow Center for Digital Journalism explains: “In just seven years, newsrooms have been completely disrupted by social media. Social media skills are no longer considered niche, and solely the responsibility of a small team in the newsroom. Instead social media affects the way the whole organization runs.”

It’s a trend that is already spreading to businesses beyond the newsroom, whether it be because of digital marketing or new customer service communication channels. Other industries should look to the lessons learned – or not – by the newsroom and ensure that they’re one step ahead of this social media-enabled disruption.

Read Claire’s full blog.

2. Social media platforms may be the banks of the future

Imagine being able to pay your rent or make an investment through your favourite social network. That might not be too far off, says Richard Eldridge of Lenddo. “Social media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms. New financial technology companies are using social media to help people simply open a bank account. Social media can even impact your ability to get a loan.”

But it won’t be without its problems: “The biggest challenge is maintaining security standards and ensuring customers knowingly provide personal information. Banks will also have to implement sophisticated social media policies.”

Read Richard’s full blog.

3. Social media is shaking up healthcare and public health

The health industry is already using social media to change how it works, whether through public health campaigns or virtual doctor’s visits on Skype. It’s also helped groups of people, such as patients suffering from the same condition, stay in touch, say Shannon Dosemagen of Public Laboratory for Open Technology and Science and Lee Aase of Mayo Clinic Center for Social Media and its Social Media Health Network: “Social media has been responsible for relevant changes in both personal and community health, especially by making it easier for large numbers of people to rapidly share information.”Social Media Management Essay.

That’s not always a good thing: while social media does help official agencies and experts share important information fast – such as during a disease outbreak – it has a downside. “Social media is a two-way street, and allows non-experts to share information just as rapidly as health agencies, if not more so.” It’s this future that the health industry will need to plan for: “Health agencies need to have plans in place ahead of time to be able to respond to and counter misinformation or support accurate information shared via social media.”Social Media Management Essay.

Read Shannon and Lee’s full blog.

4. Social media is changing how we govern and are governed

Civic participation and engagement has been transformed with social media: “Social media allows citizens to be the source of ideas, plans and initiatives in an easier way than ever before” says Eileen Guo of Impassion Media. In the future, we can expect more and more leaders to embrace this type of transparent governance, as it becomes easier for them to interact with their constituents: “Whereas politicians and government officials once had to travel to interact with citizens, now online town halls strengthen the connections between them, while providing a platform for direct input on government initiatives.”Social Media Management Essay.

Read Eileen’s full blog.

Before the dawn of social media, governments, along with the traditional media, were the gatekeepers of information. This relationship has been turned on its head, says Taylor Owen of the University of British Columbia: “This largely symbiotic relationship has been radically disrupted by the concurrent rise of digital technology and the social media ecosystem that it enabled. Nowhere is this challenge more acute than in the world of international affairs and conflict, where the rise of digitally native international actors has challenged the state’s dominance.”Social Media Management Essay.

Wikileaks and the rise of the social-media savvy terrorist organization ISIS are just two examples of this shift in power, which will call for a complete rethink of the concept of governance.

Read Taylor’s full blog.

5. Social media is helping us better respond to disasters

From Facebook’s Safety Check – which allows users in disaster zones to mark themselves as safe – to the rise of the CrisisMappers Network, we’ve seen many examples of how social media and digital communications more broadly are helping respond to disasters.

That looks set to continue, says Heather Leson of the Qatar Computing Research Institute. In fact, more and more of us will be using social media to contribute to disaster relief from wherever we are: “Digital responders can immediately log on when news breaks about a natural disaster or human-created catastrophe. Individuals and teams are activated based on skill sets of volunteer and technical communities. These digital responders use their time and technical skills, as well as their personal networks in an attempt to help mitigate information overload for formal humanitarian aid in the field.” These digital humanitarians will help close the gap in worldwide disaster response.Social Media Management Essay.

Read Heather’s full blog.

6. Social media is helping us tackle some of the world’s biggest challenges, from human rights violations to climate change

The Arab Spring is perhaps one of the best-known examples of how social media can change the world. But it’s about more than just bringing together activists: it’s also about holding human rights violators to account. “Content shared on social media has increasing potential to be used as evidence of wartime atrocities and human rights violations, explain Esra’a Al Shafei of Mideast Youth and Melissa Tyas of Crowdvoice. “Following verification and forensic reconstruction by prosecutors and human rights advocates, these videos are potential evidence that may one day be brought before an international court.”

Read Esra’a and Melissa’s full blog.

This capacity for social media to bring together disparate but like-minded people is also helping fight another enormous challenge: climate change. “Social media has become an important tool for providing a space and means for the public to participate in influencing or disallowing environmental decisions historically made by governments and corporations that affect us all. It has created a way for people to connect local environmental challenges and solutions to larger-scale narratives that will affect us as a global community,” says Shannon Dosemagen.Social Media Management Essay.

Read Shannon’s full blog.

Have you stopped to think how social media is impacting you, your business or your community?

This blog series was edited by Shannon M. Dosemagen, Farida Vis and Claire Wardle, from the Global Agenda Council on Social Media. Read more about the ways social media is changing the world in The Impact of Digital Content: Opportunities and Risks of Creating and Sharing Information Online white paper with main contributors Shannon M. Dosemagen, Farida Vis, Claire Wardle and Susan Etlinger and other members from the Global Agenda Council on Social Media.Social Media Management Essay.

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