Disruptive innovation refers to a business theory that disrupts an existing market by creating an entirely new market. Disruptive innovation often leads to the displacement of products and firms that are market leaders. Startup entrepreneurs innovate the most disruptive innovations.
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Write My Essay For MeDWR substitute an impediment to disruptive innovation
Disruptive innovation is sustainable economic growth. Patagonia invested in durable water repellent (DWR) to help bring solutions to environmental issues and enhancing product performance. The drop in DWR substitute will make the product a market leader, thus acting as an inherence to startup companies to develop competitive products that will create new markets at such a lower cost. Therefore, Patagonia’s search for a drop in DWR substitute impedes disruptive innovation.
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